I have found that in America there are two different schools of thought concerning how to answer this question. The first group answers that worship is a "service unto God." The object and goal of worship is to honor and glorify God. As a result, worship is God-focused. It is not about the worshipper, but the God who is worshipped. The second group answers that worship is a "time to lay your burdens down and be encouraged." The object and goal of worship for these folks is to provide excitement, emotional release, and a feeling of God's presence.